This episode is with an entrepreneur! Founder of Integrity insitu, a downhole geomechanical tool that can help constrain your regional and local stresses and strains in the rocks for many applications. His resilience is inspirational and the technology really got us thinking! Every rock on the planet is a record of time, the magic is figuring out what the strains were during the time of deposition AND what the current day stresses and strains are. Align these in your interpretation and you should be able to increase your probability of getting control of your frack heights, widths, and preferential directions. This is an essential data set to collect when developing and optimizing a field.